How To Paint Your Home For Selling In Raleigh

July 15, 2025

A fresh coat of paint is one of the most cost-effective ways to refresh your home.


Instead of having to drop a fortune on bathroom remodeling, kitchen remodeling, or landscaping, a paint job can give you similar results and breathe new life into your home.


Given the relatively low cost of a paint job, you’d be hard-pressed to find a home improvement project that delivers a higher ROI than house painting.


It’s even possible for you to recover your initial investment fully, or even make some profit off of it.


As such, when you’re putting your home on the market, a fresh paint job is a no-brainer. On top of fetching a higher price, it also helps get your home sold faster and ensures the sale goes through more smoothly.


Painting for home resale and for your own use are two very different things though.


When you’re painting your house for your own use, you can express yourself however you want. You can use bolder colors and less popular finishes, such as a navy bedroom, deep green bathroom walls, or textured living room walls.


On the other hand, when you’re preparing your home for potential buyers, you’ll want to strategically stick to safe, neutral, universally liked colors, as well as finishes that can hide imperfections, such as matte.


And when you’re painting a home that you’re going to be living in, you can spend more time or money to achieve the exact look that you want. But when you’re selling your home, the goal is to spend as little as possible and get as much back in return as you can.


The more you spend, the lower your ROI, so you won’t want to be wasting money on custom designs that buyers may not necessarily appreciate.


So when you’re painting your home in Raleigh to sell it off, you need to think it through and make sure every penny is well-spent.


Not sure how to do that? Then you’re in the right place.


Let’s jump right into it!


Why Repainting Is A Must Before Listing Your Home For Sale In Raleigh

Freshly painted home in Raleigh, NC, ready for listing on the market

When buyers check out a potential home, they’re not just looking at how beautiful it looks or whether they’re getting good value. Oftentimes, the most important factor is whether they can see themselves living in it.


Even if you've maintained your painted surfaces well and there are no damages on them, surfaces still wear out over time.


Repainting helps cover up flaws, which goes a long way towards making the space more likeable, liveable, and comfortable for prospective buyers. This in turn makes them much more willing to part with their money.


On top of that, repainting helps buyers feel more like they’re getting a new home rather than a used, second-hand space.


It also sends a message that you care about your home, and when buyers see your newly-painted home in such good condition, it reassures them that you’ll also likely have kept the rest of the house in similarly good condition.


These are all non-tangible psychological benefits, but their effects are very much tangible. Buyers feel much more confident spending their hard-earned money, knowing that your property is in good condition and is a place they’ll love living in.


And all these came from a simple coat of new paint.


Having said that, even though painting is a relatively inexpensive project, it still costs money, and there’s no guarantee that you’ll get it all back.


On average, sellers recuperate 80-100% of their investment, which isn’t too bad, but it does beg the question — if you don’t actually earn money from house painting, and you might even lose a little, why bother?


Well, the main reasons are that you’ll sell your home faster, and you’ll have more bargaining power.


Peeling walls or dated colors are easy excuses for buyers to negotiate for lower prices. Conversely, a house in good condition gives you much more bargaining power, and could help push buyers over the edge.


And as we went through above, repainting makes interested parties more willing to part with their money, resulting in quicker and smoother sales. This means fewer headaches, less stress, less time wasted showing prospective buyers around, and lower holding costs.


All in all, even though you might not earn much, if anything at all, from a new paint job, it makes your home sale quicker and smoother, reducing your stress and holding costs.


Exterior Painting For Home Resale In Raleigh, NC

A homeowner on a ladder painting his home exterior to prepare it for resale

First impressions matter. Even though prospective buyers tend to care more about what's inside than outside, your exterior heavily influences how proud someone will be to own your home, as well as how much they like it.


And don't forget that a poorly maintained exterior reflects badly on you. It sends a message that you don't care enough about your home to ensure it's in healthy condition. This erodes buyer confidence, because if the outside is neglected, who's to say the inside won't be too?


A sleek, freshly painted exterior not only builds buyer confidence, but can even impress them enough that they may overlook smaller flaws, such as older windows or nail pops.


Either way, the outside of your home sets the tone for the buyer. It may not reflect what's inside, but to an interested buyer, it's the first contact they have with your home, and it's going to stick.


Here's how to paint it.


Best Exterior Colors


Starting with the colors, like we mentioned earlier, you'll want to go with neutral colors.


For Raleigh specifically, realtors often highlight that colors that blend into the natural surroundings usually perform better on the market, as they match the general aesthetics of Raleigh’s suburban, craftsman, and historic homes.


These include:

  • Warm grays and “greige” (gray-beige hybrids)
  • Soft whites with creamy undertones
  • Nature-toned greens, olives, or muted blues
  • Classic taupe with crisp white trim


These colors are also supported by Sherwin-Williams and Benjamin Moore, who recommend colors like soft whites, greige tones, and muted blue and green blends, based on data gathered from sales and professional painters.


You can also verify it yourself with a simple drive around Raleigh. You'll see plenty of greige in North Hills and soft whites in Historic Oakwood, and wherever you go in Raleigh, you’ll see those colors we listed above on most houses.


Front Door Colors


Your front door is a great chance to enhance your aesthetics.


Your outer walls should be painted in a neutral color, so you’ll want to contrast that with something bold, like black or deep navy.


These elegant colors contrast with your walls and turn your door into a focal point that boosts aesthetics and makes a stronger first impression.


As a matter of fact, Zillow studies have found that homes with black front doors sold for thousands more on average.


So opt for bolder and darker door colors to add depth and visual appeal to your home’s exterior.


Additional Things To Note


The colors we recommended will work well whichever part of Raleigh you’re in, or even anywhere in the US.


But for optimal results, choose the one that matches your neighborhood’s general trend and aesthetics.


The logic is quite simple. If it’s everywhere in your neighborhood, that means that people in your neighborhood like it.


Another thing to note is to use more durable, climate-resistant paint, because Raleigh has humid summers and heavier pollen seasons, both of which test your paint’s moisture resistance.


Of course, your prospective buyer won’t know the paint is of higher quality without you telling him or her, but it can be a great selling point for you to use in negotiations to bargain for a better price.


Interior Painting For Home Resale In Raleigh, NC

A painter from Renewed Walls Painting painting the interior of a client's home to prepare it for selling in Raleigh

The reasons for repainting the inside of your home are largely similar to those for repainting your exterior.


Repainting covers up imperfections and makes your home look newer. As a result, buyers like it more.


Covering up flaws also sets your potential buyers’ minds at ease by showing them that you’ve maintained your property well.


This consequently leads to them being more confident that you’ve also taken good care of the other parts of your home, and that there won’t be damages or issues in other areas.


These all combine to increase the perceived value of your home and result in better offers.


Here’s how to go about repainting the inside of your house to encourage better offers from buyers.


Living Room Colors


For the living room, like with your outer walls, you should be going with neutrals that are safe and hard to not like, or at least are unlikely to turn off any buyers.


In Raleigh, where you’ll find mainly suburban, craftsman, and historic homes, classic and elegant interiors fit the best. As such, your living room colors should be calm and timeless. Here are a few:

  • Light greige
  • Warm taupe
  • Charcoal accent


Kitchen Colors


If you’re repainting your kitchen, your first instinct may be to paint it white, like many homeowners do.


However, white, while once the gold standard, has been overdone and can feel slightly outdated.


Instead, opt for neutrals that fit Raleigh’s traditional aesthetics, such as olive green and earthy tones. They’ll add a layer of nature to your classy aesthetics.


Bedroom Colors


For bedrooms, you can always fall back on your neutrals, but if you want to add some variety and character without spoiling the overall vibe, navy blue, blue-gray, or soft dusty blues are great choices.


While blue may seem a bit less safe than neutrals, it’s a safe bet, as it invokes feelings of calm and relaxation, which most buyers will appreciate in a bedroom.


Bathroom Colors


Spa-like bathrooms are increasingly in trend, but once again, white can feel a bit boring.


You still want to evoke that luxurious, spa-like vibe though, and these shades of brown are the perfect non-white colors for the job:

  • Warm taupe
  • Light clay
  • Terra-cotta-inspired tones


Paint Finishes


Paint finishes are the final piece of the puzzle. Choosing the wrong paint finish can diminish your efforts, so make sure you pick carefully.


These are the paint finishes to use for each room:

  • Living Rooms: Eggshell. Covers up flaws well enough and is easy to clean.
  • Bedrooms: Matte or eggshell. Matte hides imperfections the best, but can be harder to clean.
  • Kitchens: Satin, semi-gloss, or gloss. The glossier a paint, the more durable it is, but imperfections are also highlighted.
  • Bathrooms: Semi-gloss or gloss. These are the most hardy finishes, which you’ll need to stand up to the moisture in bathrooms.


How To Prioritize On A Budget


Not everyone has the budget or is willing to splurge on a full house repaint. Here are the areas to prioritize, from most important to least important:

  1. Front door (Small area, huge impact)
  2. Exterior walls (First impressions matter a lot)
  3. Living room (Sets the tone for your interior aesthetics)
  4. Kitchen
  5. Bedrooms


Even painting just one or two key areas can do enough to refresh the entire feel of your home.


If you’re not sure how much these will cost you, check out our guide on
house painting costs, broken down by room type.


Conclusion: Should You Engage A Professional Painter?


A fresh coat of paint may not make you any money, but it can make your home sale much smoother and quicker.


Hiring a pro to paint your home for you will definitely drive up costs, so if you’re looking to maximize ROI, you’re probably thinking it’s better to paint your home yourself.


And you’re not wrong.


But professionals will also do a better, higher-quality job, which better helps achieve your end goal of fetching a higher price for your property.


Furthermore, house painting may not require a degree, but it’s still tedious work that takes practice to get right.


As such, if you can afford it, engaging a house painter is a smart decision to save yourself a ton of time and energy, and get better painted walls.


So if you need someone you can count on to prepare your home for a sale, you can count on
Renewed Walls Painting to deliver the highest quality work, completed on time and within budget, every time.


Give us a call today at 919-759-6676 for your free estimate!

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